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| AN IMPOSSIBLE CHALLENGE? | |
| From impossible to incredible, MZInc.'s success pays off big for its client | | | | Tweeds presented MZInc with the daunting challenge of producing a 76 page catalog from concept to completion within a few weeks -- a project of this magnitude normally takes three months. In addition to this impossible deadline, MZInc had to revamp the entire marketing and creative strategy to be consistent with the established, contemporary look that their legions of current customers had come to expect.
MZInc is thorough and creative:
Even with a killer deadline looming, company President Mira Zivkovich and her team determined to produce the highest quality work for their client. Detailed color layouts of every page of the catalog were created prior to any production or photography, (for the first time in the history of Tweeds), allowing for a fast and effective production process.
MZInc’s success pays off big for their clients:
The project was completed by the deadline, and the resulting sales generated from the 4,000,000 copies of the catalog were enough to make the company attractive enough to eventually be sold by its owners for a handsome profit.
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