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| Award winning catalog | |
In a recent edition of RAW we reported upon the Fall Holiday'94 catalogue from Karavan , and the myriad obstacles that the creative agency, MZInc had to overcome in order to produce it, while shooting on location in Canada. One of those challenges was a total eclipse which distorted the light and brought temperatures down dramatically. Well, all of the quick-thinking by the creative team, including MZInc.'s designer and CEO, Mira Zivkovich, and world-renowned visual artist, Irwin Karnick, paid off! MZInc. was recently awarded the top prize for best overall design, catalogue (business-to business) - a Gold Ozzie Award - for the Karavan Fall/Holiday book. This award for publication design excellence is sponsored by Cowles Business Media, publishers of Catalog Age, Direct, Inside Media and Folio magazines. "I am thrilled by this award," enthused Zivkovich. "It really ranks us among the best catalogue designers in a very tough industry."
"Winning an Ozzie is a major achievement," said Ozzie Director, Maureen Waters. "We received entries from the best-designed publications in North America. Each and every entry was carefully screened, reviewed and evaluated by a nationwide group of judges -demanding professionals who hare non scores of national design awards themselves."
This is not the first international award garnered by MZInc; in 1989, the agency was awarded a 'Telly' for its production of one of the first Direct Marketing Video Catalogues (Videologs).
Another look now; at the at winning Karavan catalogue, which symbolizes the phrase 'thriving on adversity'!
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