A full service Ad Agency is only as strong as its component parts. These are some of our parts, and we are proud to tell you something about them.

INTEGRATED MARKETING COMMUNICATIONS
MZInc Integrated marketing communications seeks to have all of a company's marketing and promotional activities project a consistent strategy and a unified image. We tie together the tone and style of all corporate communications and marketing efforts into one voice, that of the clients. MZInc's full spectrum of services includes strategic planning, research, project management, creative design, production and implementation. As an important part of integration, we combine marketing strategies and public relations using traditional and untraditional tools, to deliver consistent and successful campaigns.

FULL ADVERTISING & MARKETING SERVICES
From initial concept to the creative solution, MZInc is there for you. First, we listen to you in order to understand your business. After conducting extensive research and market analysis, we determine the approach that will lead our clients to reach their goals. We offer a full complement of services from multi-channel strategy and marketing plans to print, television, radio, web, advertising, media placement and media buying. We create powerful strategic ideas that are backed by solid market research and experience. MZInc can help you to sell today and build brand value for tomorrow.

CREATIVE DESIGN & PHOTOGRAPHIC SERVICES
From Brochures and Direct Mail, custom publishing, to the latest technology in Web, New Media, Video and Interactive Campaigns and everything in between, MZInc has the professional expertise to take a concept and create designs that grab and hold. Our in-house award-winning design studio does it all from concept to completion, print to cyberspace. We can also arrange photo shoots around the globe at studio prices with our visual artists. We have teams located in Spain, Mexico, Portugal, Finland, and England.

INTERACTIVE MEDIA
The internet provides a viable platform for building, extending, and improving your business or brand. MZInc's complete service offering provides successful solutions including branding, e-commerce, online marketing and research. Whatever your business goals may be, we bring our experience and expertise in the areas of strategy, technology, marketing, creative development and project management to help conceive and develop successful online initiatives. We cut through the clutter and create a relevant online presence that engages, motivates, and meets the needs of our clients.

DATABASE MARKETING
It's one thing to be forward thinking, it's another to forget the proven effectiveness of the unheralded foot soldier of advertising, the focused mailing list. MZInc. maintains an extensive database of mailing lists, that is one of MZInc.'s most closely guarded secrets.

DIRECT MARKETING
Some, let's face it, almost all of the fad-following agencies look down on direct mail and/or mail order catalogues as well as the Direct Response TV/Radio ad. This is one of our strengths, we have produced over 60 catalog titles with a circulation of 200 million. We can develop a carefully constructed, strategically targeted campaign using direct mail for trade, mail-order catalogs, television or radio, delivering results beyond your expectations. This expertise translates over to the world of New Media as catalogs go on-line, pop-up ads are appearing everywhere, and infomercials are streamed on the internet.

PUBLIC RELATIONS / EVENT MARKETING
IT'S TRUE! We are big mouths. We're loud and we're proud of being loud. IT'S GOOD: We're big mouths in a good way because we're YOUR big mouth. IT'S IMPORTANT: No matter how good your product or service is, you can't sell unless people know about it. That's where we come in. Telling people about YOU and YOUR product and service. We're good at this because, after all, we're Big Mouths. PR is an integral and crucial part for and overall marketing and advertising campaign and as is therefore one the of services that MZInc provides: designing compelling press releases, press kit folders, advertorials, anniversary books or creating a Web Site Press Room.

CUSTOM PUBLISHING
Custom publishing is one of the most important parts of MZInc's marketing mix services. We design and produce memorable publications in print, multimedia, CD/electronic format and as e-books/flip books. MZInc offers a complete turnkey editorial, design and production service, and assistance in developing sponsorship and circulation strategies for a variety of custom publishing industries: corporations, hotels, art galleries and artists or authors who want to publish out of print books. From coffee table books and glossy magazines for fashion or art, to foundation journals and publications to sell directly or indirectly whether it is fund raising, imaging or getting the brand message out.

FUSION MARKETING
One of the most inexpensive, rewarding and effective methods of marketing is to tie in your marketing efforts with the efforts of others, resulting in mutually profitable relationships. MZinc has pioneered fusion marketing for the past 15 years. Mzinc fused the marketing strategies of over 10 governments, hotels and airlines, and as a result their marketing exposure expanded while their marketing costs were reduced significantly The core of fusion marketing is the internet, where interaction is fast and effective, instantaneously tracking the results. For example, MZinc can create an article about a client's web site, and get it placed on many other partnering web sites for multiple exposure. This principle works in all other areas of marketing as well.

DIMENSIONAL MARKETING
MZInc can turn your trade show exhibition into a multi-sensory experience with print ads, billboards, interactive kiosks, animation, videos and music. When you have only a few seconds to capture your audience, you have to be sure to stand out from the crowd and create vivid impressions instantly. To strenghen our capabilities, we have established an affiliation with the exhibit marketing guru L.P. Johnson, who is also on our board of directors.

SALES PROMOTION
MZInc's creative and effective sales promotion materials capture the essence of your message in a convenient package your audience can take back to the office. It's all there: selling points, information about the product, contact information and instructions on how to place an order. When you can't be there yourself, a creative mix of collateral materials help your customer to make a decision. And then to buy.

POLITICAL CAMPAIGN ADVERTISING
One of MZInc's strengths is the vast and varied experience of our team. Our political advertising specialists have over 25 years of experience in the public advocacy and political advertising sectors. We have placed communications in the New York Times, The Washington Post, and Roll Call to name a few. Whether a can of soda or a political candidate, the point of advertising is to sell, sell, sell! So whether itÍs a platform or a candidateÍs character, whether youÍre targeting women, young people, or constituents who are still on the fence, we have expertise in creating communications that move people emotionally, and to the polls.