|
|
 |
 |
| TALANQUERA HOSTS AD AGENCY PRODUCTION | |
| Who says that advertising has to be dull?
| | | | see also the case study
From The Santa Domingo News
MZInc, a thriving advertising agency known for creative and cost efficient advertising, teams up with the whole Country. A closer look reveals the liaison is a unique partnership formed to benefit the roster of MZInc's clients and Dominican tourism.
"We can produce original 16mm film on location to coincide with your print production schedule for our clients. In addition to the commercial applications that producing in 16mm film provide, combining these media maximizes your overall production value and helps create a story and rhythm that still photography alone is unable to express. For example, all the selling products for fashion items can be shown, explained and emphasized and the beauty of Dominican Republic is shown as well - winning results for both my clients and the country." says Ms. Zivkovich.
The video sound track will mention Talanquera frequently and five minutes of footage will feature the Dominican Republic in general, and Talanquera in particular.
From an artistic point of view, Mira Zivkovich (President of MZInc, a N.Y. ad agency) and the film's executive producer, described Talanquera as a "photographer's dream."
She explained that in some other locations, a high rise or electric power lines would ruin a good shot. Everywhere you turn, you see mankind's progress. But at the Talanquera, natural beauty abounds. In fact, the one word most often used to describe the location by the entire crew was simply, "beautiful."
Gilberto Matia, a member of the Talanquera staff, was proud to be associated with the joint venture. "It is good for the hotel but also good publicity for the Dominican Republic." said Gilberto, "I love my country."
No sales figure increases are available for the hotels featured in these advertisements and Raigorosky emphasized that this is not a "direct line" for the hotels. It is, he stated, a useful tool to "familiarize people with the Dominican Republic and Talanquera."
See also in our corporate site:How do I "brand" my country through global marketing?
| |
|
|
| |
|
|
