What do romantic islands, sexy lingerie and an airline have in common?

MZInc Turns This Pleasurable Combination into Big Business for All Three and Received the Royal Treatment of a Small Nation

When the Hosiery Corporation of America contracted MZInc to promote their line of lingerie, they weren’t interested in paying any more than they had to. This innovative and connected ad agency was able to forge a mutually beneficial arrangement with airlines, the Golden Lemon Resort in St Kitts, the Hermitage Plantation in Nevis, and the St Kitts-Nevis Tourist Board.

These organizations were interested in courting romantic couples, especially honeymooners, the very same market that the hosiery manufacturer served. With their client’s circulation of two million catalogs, MZInc was able to negotiate free travel and accommodations for the entire crew, staff, and models involved in the production in exchange for including the names and logos of each organization in the credits of the catalog. This translated into a savings of over $50,000 for the client.

MZInc built substantial relationships with both the government and tourist department of St. Kitts, whose economy is largely dependent on travel and tourism.  They where so appreciative of the publicity and promotion that MZInc generated for them that both MZInc President, Mira Zivkovich, and their client found themselves the media darling of the Island nation, being featured on television interviews and the invited guest of hotels and resorts all over the island.

MZInc not only arranged for complimentary accommodations for their fashion client, they were able to boost the tourism industry of the tropical islands at the same time for a win/win scenario for everyone involved.

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