MZInc kills two birds with one stone for tee shirt and sportswear manufacturer

Challenge

What Emerson Glenn had was a line of high quality tee’s, tanks, sweats and caps in a hundred different eye-catching shades. What they didn’t have was a product catalog that showed the depth and diversity of their clothing and colors. MZInc’s creative design challenge was to showcase their client’s sportswear in fun, real-life scenes, which would create positive impulse-buying feelings, while at the same time displaying the breadth of color and design choices available. This entailed showing as many as thirty-two differently colored garments on a page.

Solution

The marketing piece that MZInc created for Emerson Glenn was a catalog that was a perfect blend of modeled shots, to draw the consumer in, and product display, to show the dozens of hues and styles that were available to choose from. The photography used for the catalog was also utilized in creating trade show displays. The beauty of this piece is that the depth of product pictured, and the engaging photographs of models, allowed it to be used as both a consumer mailer driving sales, and for buyers, creating additional distribution channels. Some call this killing two birds with one stone; MZInc call it maximizing the marketing/ad budget to work overtime for their clients.

photography by Ike Karnick