MZInc. Creates Blazin’ Ad Campaign for PG Sport’s Phat Gear!

Fashion Ads that Communicate

Hip-Hop clothier PG Sport wanted to have a hot debut for their new line. When they came to MZInc. for a print ad campaign the agency made sure that it was everything the Hip-Hop culture was, from the gut, full of style, and in your face. Tailoring the campaign to the audience, fun, sex, and intense energy were the driving forces behind this print ad campaign.

Understanding the Culture

Working from a crystal clear concept of what the music and culture are all about, MZInc had done their homework and were sure to include elements that define the multi-billion dollar industry, one of them being individuality. The agency placed the ad in Hip-Hop industry bible, The Source, a publication thick with advertisements. To create a campaign that did more than just showcase the fashions, it promoted a lifestyle that, like the clothing, was urban, sexy, and fun.

Design and Delivery

MZInc. handled the entire project from, concept, through production, to ad placement. Possessing experience and relationships with all facets of the fashion world including Hip-Hop, the agency placed ads in publications such as Vibe, The Source, En Moda, MR, Black Men, Latina, Spin and Black Enterprise to name a few.

photography by Ike Karnick