view the web site:www.kristianphotography.com

Challenge

MZInc’s challenge was to create a web presence for a fashion photographer, Kristian Suomalainen, reflecting his distinctive talents and utilizing internet marketing techniques while simultaneously conveying fashion and style with a European sensibility. While the his avant garde style and choice of models are definitely not mainstream American, his work has a following in Europe and his style of photography is likely to be seen in a fashion magazines in America in the next few years. His photography was already arranged in the standard print portfolio, however he needed a cost effective means to reach wider audiences without compromising the viewing quality with cheap prints or color copies.

Solution

The photographer’s collection was transformed into a promotional website that utilized unconventional navigation, interactivity, sound and flash animation to create motion and heighten emotion. E-motion was generated when Kristian’s stunning photography was brought alive as an interactive presentation that proved to be much more powerful and practical than the traditional static artist portfolio.

This interactive web version of his portfolio allowed the artist to send out his collection to potential clients and buyers in a cost effective way that didn’t compromise the viewing quality of his photography. This interactive portfolio could also be sent via e-mail mail to a targeted list of  aficionados that MZInc has in its in-house database. This, coupled with the more traditional marketing techniques was enough to vastly multiply his exposure in the right circles.