Seeing is Believing - MZInc Takes Artist to High Tech

Challenge

MZInc’s challenge was to brand Fashion/Art photographer, Reto Halme, with his unique talents in capturing  mood, sexuality, and ethnic skin tones on film. His artistry was already arranged in the standard artists’ portfolio, however he needed a cost effective means to reach wider audiences without compromising the viewing quality with cheap prints or color copies.

Solution

The artists’ collection was transferred onto a CD-rom that utilized high-resolution images, interactivity and flash animation to create motion and heighten emotion.
E-motion was generated when Reto’s stunning photography was brought alive as an interactive presentation that proved to be much more powerful and practical than the traditional static artist portfolio. A high resolution format guaranteed that every drop of the sharpness, color, and contrast in his original vision was delivered the viewers exactly the way he intended it to be.  

This CD-rom version of his portfolio allowed the artist to send out his collection to potential clients and buyers in a cost effective way that didn’t compromise the viewing quality of his photography. This interactive portfolio could also be sent through the mail to a targeted list of art aficionados that MZInc has in its in-house database. This, coupled with the more traditional gallery and art showings was enough to vastly multiply his exposure in the right circles.