MZInc Creates Big Looks on a Small Budget From the Andes, to the Coast of Spain, to the Castles/Pousadas of Portugal

Challenge
MZInc client, classy clothing cataloguer, The Very Thing was:
- Paying for pricey models
- Paying the high cost of flying a crew of 12-15 to locations
- Paying for expensive resort locations  to communicate their upscale image
- Paying a cost prohibitive Madison Ave. agency with a huge overhead
- Left in the red with a no budget for an on location shoot
Most agencies would have turned a client in this circumstance away, but MZInc thrives on finding creative solutions. MZInc’s challenge was to convey high class on a low budget to move their product and keep the business afloat.

Solution
MZInc strategized around the fact their client had a circulation of four million per issue, and that their demographic was older, upscale consumers- the same market that countries with a large tourism industry, airlines and resorts wanted to reach.

An innovative program of fusion marketing that MZInc has successfully utilized on many other projects was implemented here with excellent results. Government tourist boards from the Dominican Republic to Spain, to Barbados immediately saw the benefits of MZInc’s proposal.

Results
- Savings of  $10,000 plus on transportation (MZInc negotiated complimentary air and ground transportation)
- Savings of $12,000 plus (MZInc negotiated complimentary resort accommodation for entire crew for 10 days)
- Savings of  $10,000 plus (Catering all meals for crew of 15 for 10 days)
- Savings of 50% on model fees (Located comparable models nationally and locally)
- The beautiful ambience enhanced the appeal of the merchandise and promoted the majestic backdrop of the host countries

Look What MZInc Offers Now:

See Related Links:
Fusion Marketing
Hosiery Corporation of America
How Do I Brand My Country?

Caribbean	Chile	Dominican
Mexico	Spain	Yugoslavia