MZInc’s catalog for Karavan was more than Award Winning; it was Sales Driving
When MZInc was contracted to create the Fall/Holiday catalog by Karavan their mission was to distinguish their client from the crowd and have customers racing to order their fashions. When all was said and done, the client had more sales generated from the catalog than any other in the history of their company and MZInc had garnered the prestigious Gold Ozzie Award for Catalog Design Excellence. Following is the recipe for MZInc’s sensational success.
Early on, MZInc envisioned a catalog that would the showcase fashions while generating positive emotions and feelings that would motivate customers to want what their client was offering. This was accomplished with the assistance of Irwin Karnick, recognized globally as one of the top 100 photographers in the world. Shot on location in Canada, the natural beauty and rustic charm of the area was used to create mood, magic & pathos.
It was the sentimental quality of the catalog that attracted the attention of both customers and the Ozzie selection committee. At the same time, the catalog was very product-focused, with every shot pre-planned to focus on details such as the translucence of the fabric, scallop hems and other quality touches that distinguished the line. This intricate pre-planning allowed the shoot to be completed more quickly and efficiently than it ever had been in the company’s history. MZInc delivered record-breaking sales results and award-winning catalog design on time and on budget.
Click Here to Read What Retail Ad Week wrote about the catalogue