Brochure proves visionary for Eyewear Company
EyeMagine had just been purchased by the man sitting behind the polished, cherry wood desk. MZInc President and Creative Director Mira Zivkovich walked across the carpet to meet him for the first time when he quipped, "You cost me millions of dollars." Ms. Zivkovich looked slightly bemused. He explained, "I bought this company largely because of that beautiful marketing campaign you did."
EyeMagine was looking for the most cost effective way to brand their line of high fashion reading, opera and sport glasses while conveying the productís beauty and functionality. Their spectacles were truly unique; miniature pieces of art that fold neatly into lighter sized cases that were encrusted with Austrian crystal encrusted. So, the challenge wasnít selling the distinctive products, it was branding the EyeMagine name in a high class way without breaking the bank.
Ms. Zivkovich insisted upon a brochure with museum quality photography and the top line printing to create a distinguished look that was exclusive to the brand. It proved to be the perfect answer for EyeMagine. MZInc created an 8"x11", 10-page full color brochure that showcased the selling points of the product by highlighting its compact design and gorgeous packaging. The products were shown at their actual size, which visually communicated what a unique product this was, and made people stop and take notice.
MZInc also had an integrated marketing campaign in mind, so each page of the brochure was designed to be a stand-alone ad. The photos were used in a B2B campaign, a trade show showcase with POP displays, and a print ad campaign. The work was targeted to perfection and retailerís response nationwide made it a tremendous success.
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photography by Ike Karnick