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| Marketing Firm, MZInc, Delivers Affluent and Influential Markets for Major Profits | |
MZInc Advertising, a New York-based integrated
marketing firm, has perfected the science of targeting
the wealthy and influential - decision makers that
shape the trends and opinions of the rest of society.
The strategy is an effective alternative to
mass-marketing, instead focusing on highly defined
markets with the financial means or influence that can
make or break products, ideas, and services all by
themselves.
This initiative grew from the firm’s demonstrated
success of zeroing in on specifically defined market
segments that deliver a much higher rate of return than
mass-marketing campaigns. For example, while there
are far fewer Indian physicians in the U.S. than
"35-65-year-olds with an annual income of 75k +," the
ability to speak to the perspective and concerns of a
highly focused group, consistently leads to a response
rate that that is dramatically higher than more traditional
marketing methods.
MZInc reaches these highly defined lucrative niche
markets by partnering with philanthropic and
professional organizations, as well as leveraging
channels, environments and events that are a perfect
cultural and economic match for the selected audience.
Recent and relevant research is an absolute must, as
high-end marketing is worlds away from where it was
even 10 years ago. The make up of the today’s affluent
market may surprise you! See chart:
Rise of the "New" affluent market
- 197% rise in females among the affluent (1991 –
2000)
- 154% increase in African – Americans (1991 – 2000)
- 126% increase in Hispanics (1991 – 2000)
- 123% of Asians (1991- 2000)
- Affluent populations can be found in a variety of
locations currently, not just one area
- Affluence is no longer restricted to white-collar jobs
- Small business owners
- Those who "worked hard and saved hard"
Says company President and CEO, Mira Zivkovich,
"Through associations and events such as
European-American society balls, upscale
organizations such as yachting clubs, African-
American fraternities and sororities, and
Asian-American professional groups, we are able to
deliver new influential and affluent market segments
that can provide very profitable returns for our clients!
We’re committed to being more than a service
provider-- we cultivate a deep understanding of our
client’s business and goals so that we can develop
untapped marketing and brand equity opportunities"
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