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| MZInc Goes Greek with Hellenic Media Expert | |
| Preparing for Olympic Marketing Victory | | | | As a multi-channel integrated multicultural/multilingual agency MZInc is announcing that Bob Nicolaides will be joining the team as a Hellenic media expert. Mr. Nicolaides’ fluency in the Greek language, strong connections in the Hellenic community both domestically and internationally, as well as his in-depth understanding of Hellenic culture make him a considerable asset to MZInc and its multi-ethnic/global marketing ability. The synthesis of these competencies with his media savvy is a potent combination.
Mr. Nicolaides is a journalist, editor, travel writer, and food critic with over thirty years of experience in writing both English and Greek. In addition, he has served as both an anchor and guest on several television and radio shows. He has lectured for such organizations as the Hellenic University Club, the Hellenic American Press, and the Hellenic American Bankers Association. Mr. Nicolaides has served as a Public Affairs Representative and editor of the Manhattan Division newsletter for Con Edison for the last thirty years.
His expertise is currently being utilized on a project for the Greek government promoting commerce and tourism with a custom published coffee table volume entitled Greece, Gods & Games. MZInc is committed to creating messages that are more than just translated into a particular language, but tailored with the cultural viewpoint in mind so as to truly connect with global audiences.
Says Company President and founder, Mira Zivkovich, "Bob’s experience and talents are especially valuable to us in light of the upcoming 2004 Olympic Games to be held in Athens, Greece. The convergence of the whole world in Athens will be an invaluable opportunity for many current and future clients to gain international exposure and branding. Bob’s skill with several media and his knowledge of the language and culture add an important dimension to MZInc’s international marketing expertise."
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