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| MZInc solidifies targeting of Latino markets | |
MZInc announces that it has recently strengthened its ability to target Latino markets. With the addition of Dr. Raúl Pérez as Research Consultant, the firm is able to conduct in-house qualitative and quantitative research in English and Spanish. This bilingual capacity allows MZInc to effectively identify opportunities in traditional as well as emerging Latino markets.
The Latino Market is extensive in America (13%), and growing by leaps and bounds.
Growing purchasing power and increasing availability of mass media outlets reaching Latinos (currently over 400 radio stations, over 1,300 publications) represent an expanding and not yet fully realized opportunity to cater to this niche market. In addition, corporations and organizations have a greater need to ensure that their communications are sensitive to and effective for Latino consumers.
Besides creative work in Spanish-language print, radio, and television, MZInc facilitates the translation of corporate communications into Spanish as well as the review, editing and improvement of existing Spanish-language copy. In addition, we test Spanish-language messages for comprehension.
Comments Dr. Raúl Pérez, Research Consultant, "The ability to offer not only Spanish-language creative services, but also comprehensive Spanish-language services across all kinds of marketing communications will help clients achieve a consistent, high-quality message that will effectively reach the Latino market."
Says company President Mira Zivkovich, "The addition of comprehensive Spanish-language services gives us that much more to offer. It is also a plus for both foreign and domestic clients who wish to reach Latino audiences in powerful and effective ways. We are very excited about the expanded role we are now able to play in the marketing and sales efforts of our clients." | |
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