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| MZInc adds new research director | |
MZInc announces that it is now providing professional-level market research services to its clients via the addition of Gloria Baea, its newly appointed Research Director. Custom-designed to support each new and ongoing marketing effort, the new services add qualitative and quantitative research capability to the firm.
MZInc’s integrated market research services include focus groups, quads, triads, diads, and in-depth interviews, chosen according to specific client needs. In addition, MZInc has gained the capability to conduct surveys over the Internet, mail, or telephone to help evaluate marketing and PR campaigns.
"The offering of market research services at the agency level will allow for seamless integration of research within marketing plans to the benefit of MZInc’s clients" says Ms. Baea. In today’s environment of integrated marketing, the most proficient marketers begin their integration at the research level, pre-production.
Says company President Mira Zivkovich, "The addition of comprehensive market research capabilities gives us that much more to offer. It is one more means of ensuring that the investment in time, resources, and trust that our clients make with us pays off. We are very excited about the expanded role we are now able to play in the marketing and sales efforts of our clients."
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