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| Barcelona branch | |
| In a shrunken economy, MZInc expands its global presence opening a branch in Barcelona, Spain. | | | | In order to help fashion clients cut photography and production costs, as well as capturing the impacting and exotic ambience of international locations and climate, MZInc, is opening an affiliated branch in Barcelona, Spain.
Someone might wonder, while others corporations are closing international offices to cut costs, why MZInc is opening an overseas office? Says company President, Mira Zivkovich, "The answer is simple; to cut cost." Zivkovich stated four primary reasons for opening a Spanish office:
Impact:
The imagery of the majestic coastlines of the Costa del Sol, the immaculate sunrises and sunsets of the area allow us to shoot ads utilizing the ambiance of the location to promote a lifestyle in our advertisements. This creates positive feelings, desire, and ultimately drives sales.
Climate constraints:
Usually fashion photo shoots are completed 6 months prior to production and placement of the ad. For our East coast clients, renting NY locations can be very expensive ( 1000+ plus per day). Flying a crew to the Caribbean is even more costly.
Time and the Bottom Line:
Opening offices in Barcelona, with a European crew and models ready on a standby basis for projects, allows us to fly with only a few suitcases filled with a new collection and shoot in just a few days. The bottom line is that it ends up being more cost effective than shooting in a NY studio and compresses the time frame for completion of the project. This also ensures that we can use the best models, photographers, and have the genuine look and feel of shooting on location at no extra cost. It saves us money, which we can pass on to our clients as increased value.
Increased Access to Latin Markets:
With Spanish speakers comprising a large part of the US population and getting larger, this office is also a prime location for MZInc to continue to market to Latino audiences domestically and worldwide.
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